Nowadays it is not unusual for businessmen to use the internet to get to their target audience. This is done through websites which are created with the aim of providing the clients with sufficient information about your business. There are several factors that you have to consider when creating a website.

Browser compatibility: potential clients have different tastes and preferences when it comes to use of internet applications including browsers. Some clients use a certain browser while other clients prefer other browsers. When creating your website, it is important to ensure that all clients can access the site regardless of the browser they are using. There are different approaches that can be used to ensure that your clients access the site with all browsers available for instance the use of pixels on you site headers, content and images.

Visual design: clients are very sensitive to the way your site is arranged and the use of colours and images within the site. The site should be logically organized so that your clients can access all the information they need without wasting time. If you feel that you can use images at some point, please do because images speak louder than plain text. At the same time, ensure that the colour of the images, text and the background complement each other for easier readability. For example, if the colour of the background is dark, you should use relatively bright colours on your images and text. Also ensure that you use colours that can be visualized comfortably by all people including those with eye problems. You should be cautious on the colour to use because some colours invoke negative feelings and responses for instance too dull or fragrant colours.

Product description and easy navigation: Products that are being sold in the website should be well described without leaving out any important details. Potential clients are able to know the products well making it easy for them to make decisions much faster. Product description can be greatly enhanced by use of three dimension view, large sized images and testimonials.  You also should create a site that is easily navigable by the clients when looking for products of interest in order for them to stay on the site long enough to purchase products they want. Always make sure that the clients are not frustrated because they will look for alternative sites for the same products.

The checkout process: this is a process that starts as soon as the client selects the product of choice. Once the customer is decided on the product they want, they will click on the tab buy now or check out. The check out form should include important information like shipping address, billing address, payment methods and payment information of the client. It is important to have a preview mode of the purchase request for the clients to see whether they need to edit anything. It is your responsibility as the site owner to make sure that the process transitions safely. You can use software that blocks hacking for instance firewall and some antivirus.