Web design as simple as it sounds can be a taxing process especially if you do not take time to ensure that everything is done in perfect order. If you are not very conversant with web designing, you might want to consider hiring a design professional to avoid wasting precious time and money on a site that will not give good returns. However, whether you are hiring a web designer to design your site or not, there are basic rules that need to be followed to ensure that the resultant site has favorable conversion rates. This article details some of the things you should know concerning web design in order for your site to achieve the set goals.

The first and most basic rule is simplicity and this rule cannot be overemphasized. Too much detail in the website can create confusion to the consumer especially when they are searching for something. Avoid putting too much unnecessary stuff on the website. The last thing you want is for the user to have to scan through loads of images and links to find what they are looking for; which they will not do because aside from being hectic, it takes too much and your customer would rather log onto a site that offers them the information they need at a glance.

Simplicity should be balanced perfectly with design quality. Online customers are visual and will tend to judge a site by the way it looks. If your design looks crappy, you can be sure to lose out on a significant number of customers even with king content. The first impression is very important and as such, you should try to impress your potential client as well as offer them insight into your site at a glance.

In addition to having a professional looking site that passes across the message easily, make sure your navigation scheme is as friendly as possible. Try to categorize your links and topics for easier navigation and link related information well. You can also link your clients to other websites offering similar information that they might need. This will contribute to the interactivity of your site as well as pass the message to your clients that you are a professional with the end user’s needs at heart.

Some people call it consistency and other uniformity but whichever way you refer to it, it is important to have a general design and layout on all your web pages. Visitors do not want to feel as if they are logging on to another site every time they navigate to another page and to have to get used to the new design or layout. Use various design elements uniformly in your site for example, if blue underlined text represents a link, avoiding changing it from page to page and let it represent the same thing across the whole website. Also, do not forget to use contrast well and to optimize your site for all browsers, devices and screen resolutions in order to benefit from the diverse internet population.